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It wasn’t that long ago that grabbing something to eat on the Myrtle Beach Boardwalk meant choosing between a footlong hot dog or chill cheese fries. Well that’s about to end this spring with the coming of “Riptydz Oceanfront Grille & Rooftop Bar” to the Boardwalk. This spring, a new dinning experience will be coming one with fresh, creative culinary experiences like never before.

From the same guys that brought you The Wicked Tuna, Essex Bar & Bistro, and The new American Tap House, the New Riptydz will be a 3 level restaurant with a rooftop bar/lounge with breathtaking views up and down the beach. The cusine will be unlike anything on the boulevard also! From fresh sushi to lobster burgers, Riptydz will bring a whole new perspective to dinning on the Boardwalk.

Collins & Company was brought in last fall on the ground floor to start developing the new restaurant with the developers. Starting with name generation, we went through a wide range of possible names…some good, some bad, Once we nailed “Riptydz”, we went to phase 2 with logo development and branding. We are now moving into phase 3 with launching the new brand through social media and digital. Another exciting aspect in the development of the menu and merchandising. So we’re all very excited! Stay tuned for the grand opening in the spring!