It’s always fun to work a new project from the ground floor. We were approached back in the fall to help develop a new brand for an exciting new craft beer gastropub in Myrtle Beach. The developers wanted to create an exciting new brand focused on friends, good times, great food, and of course great craft beer. And he wanted to develop a new brand that they could take and franchise across the south east. Obviously, since it involved beer…we were very excited about the project.
Getting the project off the ground started with exploring possible names and involved a few rounds of crafty inspiration from some of the best craft breweries in the South East. Yes, did I tell you we were excited? After numerous rounds of names from military themes, tipsy turtles, and drunk monkies we finally landed on “American Tap House”, a new American Gastropub”. Next phase went into logo designs, branding, and messaging. Working with the interior designers, we developed a look and feel that reflected the american craftsman look with burnt wood, neon, copper pipes, and a touch of americana that created a unique look and theme that branded the American Tap house as the place where good friends gather for great times, great food, and great beers. This was all tied together with our tag “Tap into a Good Time”.
We launched a mini-site first along with heavy social media prior to the grand opening. Combined with a heavy digital marketing plan led by Facebook marketing and intastgram, we were able to generate tremendous engagement and excitement through social media months before the grand opening. That initial excitement has been critical in building a fan base that will help spread the word about the Tap House. Since then more digital marketing has been implemented with a new responsive website, app, outdoor, and email marketing.
Since the grand opening in july, the American Tap House continues to thrive serving up over 60 craft beers on tap and creative chef driven plates. It’s location at Broadway at the Beach in Myrtle Beach is a prime location that should be packed throughout the summer. So do yourself a favor and catch a cold craft beer in the spring before the tourist get there!